Dynamic display, the another tool for internal communication
Internal communication refers to all the communication actions deployed by a company to allow its employees to access information. To implement it, it can use various tools. Digital signage is one of them.
Discover the interest of using this solution within your company.
What’Is the’dynamic display ?
Digital signage is a communication and marketing tool. It can be used for both external and internal communication. Allowing to diffuse multimedia contents on a digital support, the dynamic display makes intervene three elements, namely:
- A software that allows to control the digital communication from anywhere ;
- A digital support like the proposed screens on id2son.en, It allows you to broadcast content;
- A box or player that connects the two elements mentioned above.
As part of the internal communication of a company, this solution can be used for :
- Inform employees;
- Give details of internal events;
- To transmit prevention messages;
- To communicate on the current events of human resources;
- Create social link ;
- To set up a corporate culture’company etc.
Why is the’To be used within your company ?
It is interesting to use theDigital signage for your company's internal communication. It allows to broadcast on screens of video, a tool for internal communication’company, or any other content that is updated in real time. Thanks to this device, it becomes easier to transmit information to employees. The communication is also more effective, because the digital signage has the particularity of arousing more interest of the targets.
Indeed, it holds four times more attention compared to a classic display.
In addition, digital signage contributes to the decompartmentalization of the various services within your company. The sharing of information is indeed improved thanks to the screens installed in various places. Departments receive the same information instantly, which is conducive to exchanges between them. In short, digital signage optimizes both top-down and cross-functional communication.
This situation favors the well-being and commitment of employees who then become more productive.
This communication tool also allows you to consolidate the knowledge of your employees concerning your company's market and its positioning. For this, it is necessary to use the screens to broadcast key information such as the objectives of the structure, its performance indicators, etc. As a result, decision-making at the departmental level becomes more efficient.
In addition, digital signage helps teams to align themselves by highlighting the company's objectives and areas for improvement, but also the successes. It is crucial if your company is growing or recruiting. It is the same if it is divided in several buildings.
How to improve your internal communication thanks to digital signage?’dynamic display ?
Thanks to the use of thedynamic display for internal communication You will be able to optimize your communication actions towards your employees. To do this, you will have to choose the location of your screens and adapt the content to be broadcast according to the place.
It is advisable to install this type of support in the reception area of your company. For example, you can display a welcome message, the presentation of your company, key figures or important events. Put screens in strategic places like elevators, corridors or coffee areas.
As these are busy places, you can reach a large number of people.
The screens can also be used in the lunch area. As the lunch break is generally a moment of relaxation, employees will be more receptive to your messages. You can take advantage of this to communicate about your company's news.
To improve your internal communication, it is also a good idea to install digital signage screens in your meeting rooms. These media are perfect to animate meetings as they allow to draw attention to important information, not to mention that they promote exchanges.
In all cases, favor engaging and interactive content. The objective is to strengthen the sense of belonging of your employees.
The communication manager, in charge of its management
Entrust the management of thedynamic display for internal communication from your company to your communication manager. If they are in this position, it means they are able to master the different communication tools. He will be able to deploy the digital signage and put it at the service of internal communication so that your company can take full advantage of it.