Auto entrepreneur: how to promote your business ?

You have just created your own business, you just have to find customers and develop your activity. But this is not the easiest task. Also, you need to establish a real strategy if you want to promote your products or services.

Here are 6 tips that we have developed to help you.

Know your customers

By choosing to be an auto-entrepreneur, you know that you will automatically adhere to the tax regime of the micro enterprise. You know the types of activities that can be carried out under this regime, and you have chosen yours. But do you know your customers ? That is, the type of who your offer is aimed at. Are they business decision makers ? Is it about the people in your community ? Are you targeting Internet users ?

The knowledge of the typical profile of your customers (Buyer Persona) allows you toadopt the right strategy to convert your leads. For example, if you sell fashion items, you find your future customers on social networks. If you offer your expertise to business owners, it is better to contact them by phone or email.

Create a website

The website is a space where everyone can learn about your business and consult your offers without moving. It is also the nerve center of all marketing strategies to promote your business via the Internet. For professionals, there are two types of websites not to be neglected: the showcase website and the e-commerce website.

The showcase site is used to exposing your business on the web: the presentation of your brand, your offers, your contact information … This site must contain a form allowing your targets to contact you or request a quote. The e-commerce site is used to market your products/services online. Customers should find attractive product sheets, a shopping cart to place their order and a space to pay in complete security.

Improve your online visibility

Nowadays, almost all professionals have an online presence through their website and the social networks. To stand out from your competitors, you must have a well-referenced website. That is to say, a site that occupies a better position on the search engine results pages and generate traffic through SEO.

So you can focus on business development and management, entrust the referencing of your site to a professional. It takes care of all the technical aspects of this operation. He will help you choose keywords and write your website’high value-added articles.

It also helps you in the technical optimization of the website: structures, tagging, URL, etc.

Take care of your image

Boasting about the quality of your products or services is not the best sales pitch. Consumers even tend to avoid those who overbid. To convert your prospects, highlight the benefits they can enjoy if they use your product or your service.

To adopt the right discourse, you must put yourself in their shoes and know their expectations.

The blogs published on the pages of your site must show that you master what you do. Once again, you need to Adopt an appropriate discourse A clear text, easy to read, providing answers to the questions of your visitors. Find relevant information that interests them.

Be present on social networks

Social networks can help you in your business, because they are a great way to promote your business a very important source of visibility. A publication can quickly become viral when it interests Internet users. They don’t hesitate to comment and share the content that has marked them.

Choose the networks according to your activity and your target. For example, in the fashion sector, opt for Instagram; in the decoration sector, bet on Pinterest.

Interact with your community Be present on social networks: animate comments, answer messages, share other people’s publications, etc. To optimize your presence, make use of sponsored publications. That is to say, posts put forward on a platform to reach your target thanks to precise targeting criteria.

You can hire influencers to talk about your brand to their followers.

Make yourself known on platforms dedicated to self-employed workers

Your activity consists in providing intellectual services ? The Internet is full of many platforms where you can find assignments. You don’t need to prospect anymore since clients publish their ads themselves if they need service providers. All you have to do is convince the recruiters with a well-crafted application.

These platforms for freelancers offer many advantages. Not only do they allow you to build up a network of customers, they also allow you to attract new customers also facilitate your customer relationship. You can discuss directly with your customers. You also find a billing and payment system that allows you to be paid upon delivery of your services.

Better yet, some platforms will help you settle disputes with customers.

You now have the tools to promote your business and increase your sales. Choose the techniques adapted to your business and put them into practice without delay.