What time to post on tiktok ?

The time of publication plays an essential role in the success of a content on TikTok. Indeed, it determines the availability of users. The timing thus affects the number of views and reactions you can get. These parameters are taken into account for the referencing of the video in the suggestions.

Once on the For You page, you will significantly improve your visibility on the platform.

Choose the right time to reach your audience !

In order to effectively reach your audience, you must choose the right time to post on TikTok. This principle applies to all content creators, amateur or professional, individual or collective, commercial or not. Timing is even more important if you are looking for a way to make a living with TikTok . It allows you to reach your targets, to improve your referencing and to appear on the For You page, a real springboard for your visibility.

On the whole, TikTok’s suggestions work like the algorithms of other platforms. They value content considered as quality, based on their audience score. You will be able to optimize the number of views or reactions, if you choose the right time to post your video.

You will only need to know the schedules adapted to the general public or to your targets.

What day to post on TikTok ?

The best day to post on TikTok depends above all on your content and your audience. For example, big brands often prefer Saturday, Friday and Sunday to generate more engagement. Consumers are indeed more receptive at the end of the week.

However, this period will not necessarily suit your content.

Some marketers recommend, on the other hand, Tuesday afternoon, Thursday evening and Friday late morning. These are good times for relaxation and entertainment during the week, according to experts. These time slots are interesting, if you are wondering how to do a live on TikTok to animate your community.

What time should I post on TikTok ?

Your profile and your targets will dictate the best times to post content on TikTok. However, there are optimal times to get attention and engagement, according to the Influencer Marketing Hub. According to the latter, you can optimize the visibility and performance of your videos by posting :

• Monday at 12 or 4 p.m.;
• Tuesday at 4am, 8am, 10am or 3pm;
• Wednesday at 1pm or 2pm;
• Thursday at 5am, 3pm, 6pm or 7pm;
• Friday at 1am, 11am, 7pm or 9pm;
• Saturday at 5 p.m., 7 p.m. or 8 p.m.
• Sunday at 1am, 2am, 1pm, 2pm or 10pm.

This analysis is based on the content with the highest engagement rates on the platform. If you’re targeting an international audience, you’ll need to take into account time differences across the area you’re covering.

How often should I post on TikTok ?

To grow your audience, TikTok recommends posting between 3 and 5 pieces of content per week. It is therefore recommended to post, on average, a video every 2 or 3 days. This way, you keep in touch with your community.

Regular live broadcasts are also encouraged to bring you closer to your followers.

Initially, you can post up to 3 pieces of content per day to engage users. This feed also increases your chances of reaching a large audience and appearing on the For You page. However, you should be careful about quality, as TikTok’s algorithm ranks videos in a rather atypical way.

Times and days to avoid on TikTok

It is generally not recommended to post on TikTok during school and office hours. Indeed, your subscribers are busy with their daily activities during this period. The social network fills the free time of the majority of users.

Your audience may not be there on business days, from 9am to 7pm.

You should also avoid times traditionally dedicated to leisure and family activities. So it’s not a good idea to post on Saturday afternoon. This period of the week is often dedicated to sports, walks, outings … The same goes for holidays involving outdoor events (Mardi Gras, July 4 or 14, Thanksgiving, Chinese New Year …).

That said, the days in question will depend on your audience.

Examine your TikTok statistics

Like the competition, TikTok offers statistics integrated to users’ accounts. This information allows you to see the habits of your audience and to make the right decisions to gain visibility. You will succeed in boosting your notoriety and eventually your income.

That said, these analytics are just tools to help you identify trends on your account. You can’t just rely on this data to create and post uninspired videos. In the end, you have to take care of the quality of your relationship with your audience.

Analyze your competitors and get inspired by them !

Your competitors are great references for your TikTok posts, especially if you’re new to content creation. You can, for example, observe how and when they post their videos. Through this approach, you will also be able to identify the codes and styles specific to the social network.

Your best allies are often the oldest and most popular accounts. You can then discover when your target profiles are available or most active online. Based on this, you will be able to find the best times to post videos or do Lives on the platform.