7 tips to follow when creating a logo’an impactful logo for your company
The design of a logo may seem easy. However, the operation is tricky for both beginners and experienced designers. Indeed, creating your own logo is like building your company’s visual identity.
You need strong graphic elements to differentiate yourself from your competitors. You must also work on a visual legible, attractive and timeless.
Keep it simple in the choice of shape and colors
The simplicity is the golden rule in the creation of a company logo. Avoid overkill and unnecessary complexity on your visuals. Thus, the graphic representation of the company will be easy to understand and recognize by the general public. Likewise, the average consumer needs be able to quickly memorize your professional logo.
When brainstorming, don’t hesitate to explore shapes and colors related to your business sector. Think also about the different elements representative of your company, without exaggerating the combinations. The “Nike’s “Swoosh is notably the reference in this area through its minimalist graphic design.
Be consistent with the products you sell
Nike’s logo is, once again, the perfect example of how to create an original logo the importance of consistency in graphic design. Indeed, it’s not just a comma. This dynamic shape refers to both the movement and the wings of the Greek goddess of victory, Nike.
Thus, this graphic creation has managed to brilliantly link the product, the values and even the brand name. On your side, start on simple bases with a sketch evoking your products and services. Find out more about graphic codes of your sector to create an original and striking logo.
Create your typeface with care
The typography is an element to watch closely during the design process creation of a company logo. It is even more important if you link your name or your slogan to your graphic identity. For the sake of consistency and clarity, avoid using more than two fonts at once.
The personalization is also a decisive factor in the logo creation process. Ideally, a unique design and typeface will help you stand out from the crowd. Indeed, consumers will immediately think of your brand when they see your font.
Take inspiration from Coca-Cola or Fila.
Know how to differentiate yourself from the competition
Why a good logo is important for a company ? This graphic design is primarily for you differentiate from your competitors. You must therefore proscribe banal visual compositions. Of course, you need to evoke your activity and respect some codes in the logo.
But, you must also stand out in the sector.
To succeed in this challenge, rely on a characteristic element of your company or your brand image. You can, for example, integrate the unique silhouette of your headquarters in the custom logo. In any case, take the time to study what differentiates your company from all others.
Anticipate the declination of your logo in the’international
As soon as the creation of the company logo, you must anticipate its declension on all communication media (printed materials, flyers, banners, leaflets, posters, signage, etc.).). It must also be adaptable to different markets. Indeed, a word or a shape can have a negative meaning in other countries.
You must therefore consider this factor in branding (logo text, slogan, brand name, etc.) and other logo creators (e.g., designers, designers, etc.).).
Also take into account the meaning of the colors in the international. Green, for example, evokes infidelity to the Chinese and jealousy to the Americans. In France, the shade conveys rather positive values.
This coloris likely to influence the success of a dating site in these countries.
Plan in advance the test of your logo with different audiences
Before its launch, you must test your new visual identity on different audiences. These external opinions will allow you to evaluate the power of the message and to observe the possible problems (double meaning, known icons, etc.).). The consultation stage is essential for any creative team (graphic designer, designer, etc.).) and other logo designers (freelance designers, web agencies, etc.).).
This approach is also important for analyze the reactions of your target customers. At this stage, you can still make the necessary adjustments, or even a complete redesign, in case of negative feedback. Also think of soliciting the community present on your website, your blog or social networks.
Protect your logo creation legally
Today, many people are able to quickly recognize which luxury brands these logos belong to. Consumers can therefore identify any counterfeit or usurpation. Thus, these signs are protected by their strong visual identity and their international reputation.
They remain vigilant about their copyrights.
On your side, you must legally protect your creation to keep the exclusivity. You will be able to defend your intellectual property in court. In this perspective, register the new company logo on the website of the National Institute of Industrial Property (INPI).
Check beforehand if it has not already been registered by other designers or a startup.